One of our absolute favorite American companies just took a leap forward while retaining their 99-year-old standards of style, quality and craftsmanship. Since 1913 the L.C. King Manufacturing Company has been producing the denim and workwear line, Pointer Brand, in Bristol, TN. Today they rolled out a new website that makes it even easier to obsess over their raw denim shop aprons and brown duck cloth chore coats.

For an even deeper look into how the garments are made, check out the down-home-video produced for the occasion.